Spin Master welcomes a wide range of visitors:
While preparing to move into new headquarters, Co-Founder and Co-CEO Anton Rabie had a vision for a "mini museum" showcasing their history, innovations, and values to inspire visitors and staff.
Initial research was geared towards defining scope, identifying use cases, narrowing the experience, and gathering creative process insights into Spin Master’s products.
This involved workshops, and interviews with dozens of stakeholders.
The finished exhibits include dozens of panel-sections, product displays, miniature dioramas, larger-than-life props, video displays, and hands-on interactive elements –– all of which had to be prototyped in order to ensure a smooth fabrication phase.
This phase was extensive, involving mockups, interactive concepts, 3D renders, maquettes, visual explorations, and material experiments.
Before any design could begin, I led content curation to ensure we were focusing on the right areas and aligned on the scope.
Interviews and archives review carried on throughout the design phase as we refined from thematic areas down to panel details and items.